Good taste is no longer optional, it's required. The new Optimal Brew thermal coffeemaker from Mr. Coffee will brew faster and hotter than your average coffeemaker. These two elements combine to provide the fullest, richest flavor extraction and making a better cup of coffee. Other features include a double-walled 10-cup thermal carafe, removable water resevoir, grab-a-cup auto pause, 2-hour auto shut-off, freshness time, brew strength selector and a special cleaning cycle.